H04N 5/2723
Insertion of virtual advertisement
Official title: {Insertion of virtual advertisement; Replacing advertisements physical present in the scene by virtual advertisement (data processing systems or methods specially adapted for marketing G06Q30/02)}
H04N5/2723 (Insertion of virtual advertisement) appears on 147 US grants and 152 published applications in this corpus.
Search patents in H04N- Granted patents
- 147
- Published applications
- 152
- Assignees
- 94
- Inventors
- 309
- Latest grant
- 28 Jul 2026
Filings by year
| Year | Granted patents | Published applications |
|---|---|---|
| 1993 | 1 | 0 |
| 1994 | 1 | 0 |
| 1995 | 1 | 0 |
| 1996 | 4 | 0 |
| 1997 | 1 | 0 |
| 1998 | 2 | 0 |
| 1999 | 6 | 0 |
| 2000 | 2 | 0 |
| 2001 | 7 | 3 |
| 2002 | 2 | 3 |
| 2003 | 2 | 4 |
| 2004 | 2 | 3 |
| 2005 | 2 | 1 |
| 2006 | 5 | 5 |
| 2007 | 3 | 2 |
| 2008 | 0 | 5 |
| 2009 | 0 | 11 |
| 2010 | 1 | 6 |
| 2011 | 3 | 6 |
| 2012 | 4 | 2 |
| 2013 | 9 | 3 |
| 2014 | 8 | 8 |
| 2015 | 5 | 10 |
| 2016 | 9 | 5 |
| 2017 | 5 | 9 |
| 2018 | 6 | 10 |
| 2019 | 7 | 8 |
| 2020 | 14 | 13 |
| 2021 | 8 | 6 |
| 2022 | 6 | 6 |
| 2023 | 8 | 14 |
| 2024 | 6 | 5 |
| 2025 | 4 | 2 |
| 2026 | 3 | 2 |
By publication year. Applications have been published since 2001. 2026 runs to 8 Oct.
Recent patents
- Systems and methods for modifying commercials28 Jul 2026US 12,695,958 B2Adeia Media Holdings LLC
- Method and system for generating at least one image of a real environment9 Jun 2026US 12,652,364 B2Apple Inc.
- Virtual field of view adjustment in live volumetric video27 Jan 2026US 12,537,909 B2International Business Machines Corporation
- Method and system for dynamically analyzing, modifying, and distributing digital images and video11 Nov 2025US 12,468,762 B2Pandoodle Corporation
- Method to insert ad content into a video scene27 May 2025US 12,316,889 B2Nagravision Sarl
- Information processing device, information processing method, and program28 May 2026US 2026/0149874 A1Sony Group Corporation
- Method and system for dynamically analyzing, modifying, and distributing digital images and video12 Feb 2026US 2026/0044564 A1Pandoodle Corporation
- Method to insert ad content into a video scene16 Oct 2025US 2025/0324113 A1Nagravision Sarl
- Image processing apparatus, image generating method, and storage medium24 Apr 2025US 2025/0133196 A1Canon Kabushiki Kaisha
- Information processing apparatus, image generation apparatus, information processing method, image generation method, and storage medium for generating virtual viewpoint images with additional information20 Jun 2024US 2024/0205362 A1Canon Kabushiki Kaisha
Most cited
By later US patents
- Pattern recognition system employing unlike templates to detect objects having distinctive features in a video field218US 5,627,915 APrinceton Video Image, Inc. · 1997
- Method and apparatus for including virtual ads in video presentations196US 6,381,362 B1Tata America International Corporation · 2002
- Television displays having selected inserted indicia195US 5,264,933 APrinceton Electronic Billboard, Inc. · 1993
- System and method for inserting static and dynamic images into a live video broadcast175US 5,892,554 APrinceton Video Image, Inc. · 1999
- Image insertion in video streams using a combination of physical sensors and pattern recognition167US 6,100,925 APrinceton Video Image, Inc. · 2000