Systems and methods for modifying commercials

A device comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the device to:
• receive, from a computing device, a command for controlling playback of a media content, wherein the command for controlling playback comprises at least one of a pause, fast-forward, or skip command;
• send, to the computing device and based at least in part on the received command for controlling playback of the media content, a plurality of advertisements for simultaneous display of at least a portion of each of the plurality of advertisements at the computing device with a user selectable option for playback of an advertisement of the plurality of advertisements without simultaneous playback of the plurality of advertisements or the media content;
• receive, from the computing device, a selection of the user selectable option;
• cause, based at least in part on the received selection of the user selectable option, at least a portion of the selected advertisement to be played at the computing device without simultaneous playback of the plurality of advertisements or the media content;
• and
• provide, to the computing device for display, the media content for playback.

A non-transitory, computer-readable storage medium having non-transitory, computer-readable instructions encoded thereon that, when executed by control circuitry, cause the control circuitry to:

• receive, from a computing device, a command for controlling playback of a media content, wherein the command for controlling playback comprises at least one of a pause, fast-forward, or skip command;
• send, to the computing device and based at least in part on the received command for controlling playback of the media content, a plurality of advertisements for simultaneous display of at least a portion of each of the plurality of advertisements at the computing device with a user selectable option for playback of an advertisement of the plurality of advertisements without simultaneous playback of the plurality of advertisements or the media content;
• receive, from the computing device, a selection of the user selectable option;
• cause, based at least in part on the received selection of the user selectable option, at least a portion of the selected advertisement to be played at the computing device without simultaneous playback of the plurality of advertisements or the media content;
• and
• provide, to the computing device for display, the media content for playback.