Method to insert ad content into a video scene
AssigneeNagravision Sarl
InventorPhilippe Stransky-Heilkron
Life of this patent
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Abstract
A post-processing of video content in order to provide a capability to insert ad content, having a method to produce a modified video content from an original video content. The method comprising: analyzing the original video content to detect at least one marker, said marker comprising a marker surface delimited by a marker identification; loading profile data of a target user; determining, based at least on the profile data a replacement content; adjusting the replacement content into the marker surface; and replacing into the original video content the marker surface by the adjusted replacement content to produce the modified video content.
Claims14
A computing device to produce a modified video content from an original video content, the computing device comprising:
- at least one processor;
- a marker detector module configured to detect, from the original video content, at least one marker, the at least one marker comprising a marker surface surrounded by a marker identification, and to determine a marker value from the marker identification;
- at least one memory to store a plurality of replacement contents;
- an extraction module, to determine a replacement content based on the marker value;
- and
- a replacement module configured to replace the marker surface of the original video content with the replacement content to produce the modified video content.
A method for producing a modified video content from an original video content, the method comprising:
- providing the original video content to a computer device;
- detecting, by processing the original video content at the computer device, in the original video content at least one marker, the at least one marker comprising a marker surface surrounded by a marker identification, and determining a marker value from the at least one marker;
- providing a plurality of replacement contents at the computer device;
- determining a replacement content based on the determined marker value;
- and
- replacing the marker surface of the original video content with the replacement content to produce the modified video content.
Dependencies are inferred from the claim text.