Method and system for automatically generating interstitial material related to video content

A method implemented on a computing device for generating interstitial material for video content, the method comprising:

• generating at least one instantiated script by inserting metadata related to said video content into at least one script template;
• scoring said at least one instantiated script according to a predefined set of weights associated with a profile for a target viewing audience to produce scored scripts, wherein:
• said scoring comprises the usage of at least one of popularity, uniqueness or correlation attributes of program metadata utilized in said script templates being scored,
• said scoring also comprises analyzing social graphs to derive preferences from a viewer's relationships with other viewers,
• said scoring also comprises analyzing said instantiated scripts for comparison against desired interstitial length, and
• said scoring also comprises introducing a random factor to said pre-defined set of weights;
• selecting at least one of said scored scripts to be rendered as said interstitial material, wherein said selecting is according to at least said scoring;
• producing a rendered audio version for each said selected scored script, wherein said producing comprises validating and correcting grammar in said instantiated scripts;
• and
• inserting said rendered audio version to be broadcast as said interstitial material during advertising breaks of programs broadcast according to a linear broadcast program channel schedule or playlist of said programs, wherein said interstitial material is a promotional interstitial to promote said video content, and said computing device is configured as part of a head-end system.