US 9,883,238 B2 · Asset conflict resolution for content on demand asset insertion

Abstract

Systems and methods presented herein provide for conflict resolution of assets selected for insertion into COD content. In one embodiment, the system includes an interface operable to process a request for asset insertion into the COD content selection. The system also includes an asset conflict resolution module operable to identify asset timeslots within the COD content selection from the request, to evaluate the assets to determine conflicts among the assets, to remove conflicting assets, and to select at least a portion of the remaining assets for insertion in the asset timeslots of the COD content selection. For example, the asset conflict resolution module may determine that conflicts exist between certain assets based on various identifiers associated with the assets and/or content such that the conflicts between the assets may be resolved with the removal of one or more of the assets from potential asset insertion selection.

Claims21

Dependent claims

An Asset-insertion Decisioning System (ADS) that directs asset insertion into Content On Demand (COD), the ADS comprising:

a processor that implements an asset ranking module that identifies one or more of a plurality of assets that are available for insertion to a COD selection by a Customer Premises Equipment (CPE), calculates a flexibility score for each of the available assets that represents a likelihood of future availability of an asset, and ranks the available assets based on the flexibility score for each of the available assets, wherein the flexibility score is based on an instruction received for the asset;
and
the processor further implementing an asset conflict resolution module that processes campaigns of asset providers, the campaigns each having one or more of the available assets, to qualify the campaigns for the COD selection, identifies asset timeslots within the COD selection, evaluates the campaigns in the order of the rank of the available assets, and excludes available assets of a campaign from insertion when the campaign violates a brand separation rule of recently inserted assets,
wherein, for remaining assets adhering to the brand separation rule, the asset ranking module further ranks the remaining assets, and directs insertion of at least a portion of the remaining assets in the COD selection based on the rank of remaining assets.

1 more element

A method operable with an Asset-insertion Decisioning System (ADS) that directs asset insertion into Content On Demand (COD), the method comprising:

identifying one or more of a plurality of assets that are available for insertion to a COD selection by a Customer Premises Equipment (CPE);
calculating a flexibility score for each of the available assets that represents a likelihood of future availability of an asset;
ranking the available assets based on the flexibility score for each of the available assets, wherein the flexibility score is based on an instruction received for the asset
processing campaigns of asset providers, the campaigns each having one or more of the available assets;
qualifying the campaigns for the COD selection;
identifying asset timeslots within the COD selection;
evaluating the campaigns in the order of the rank of the available assets;
excluding available assets of a campaign from insertion when the campaign violates a brand separation rule of recently inserted assets;
and
for remaining assets adhering to the brand separation rule,
ranking the remaining assets;
and
directing insertion of at least a portion of the remaining assets in the COD selection based on the rank of remaining assets.

10 more elements

A non-transitory computer readable medium comprising instructions that, when executed by a processor of an Asset-insertion Decisioning System (ADS), causes the processor to asset insertion into Content On Demand (COD), the instructions further directing the processor to:

identify one or more of a plurality of assets that are available for insertion to a COD selection by a Customer Premises Equipment (CPE);
calculate a flexibility score for each of the available assets that represents a likelihood of future availability of an asset;
rank the available assets based on the flexibility score for each of the available assets, wherein the flexibility score is based on an instruction received for the asset
process campaigns of asset providers, the campaigns each having one or more of the available assets;
qualify the campaigns for the COD selection;
identify asset timeslots within the COD selection;
evaluate the campaigns in the order of the rank of the available assets;
exclude available assets of a campaign from insertion when the campaign violates a brand separation rule of recently inserted assets;
and
for remaining assets adhering to the brand separation rule,
rank the remaining assets;
and
direct insertion of at least a portion of the remaining assets in the COD selection based on the rank of remaining assets.

10 more elements

Dependencies are inferred from the claim text.

Asset conflict resolution for content on demand asset insertion

Life of this patent

Asset conflict resolution for content on demand asset insertion

Life of this patent

Abstract

Claims21