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US 9,883,211 B2Granted
Method and apparatus for selection of advertisements to fill a commercial break of an unknown duration
AssigneeCisco Technology, Inc.
InventorHemant Kumar
Life of this patent
Estimating the term…
Abstract
In one embodiment, a method includes: receiving a user input requesting an event to be displayed; playing out the requested event; identifying a type of the requested event; estimating a duration of a next commercial break occurring in the requested event according to the type; selecting at least one advertisement having a duration corresponding to the estimated duration of the next commercial break; and playing out the at least one advertisement. Related systems, apparatus and methods are also described.
Claims28
A client device comprising:
- means for receiving a user input requesting a live event to be displayed;
- means for playing out said requested live event;
- means for identifying a type of said requested live event;
- means for estimating a duration of a next commercial break occurring in said requested live event according to an action or occurrence occurring in said requested live event and associated with said type;
- means for selecting an advertisement list having a duration corresponding to said estimated duration of said next commercial break, wherein said advertisement list comprises at least one advertisement;
- and
- wherein said means for playing out are further operative to play out said at least one advertisement from said advertisement list in said next commercial break following said action or occurrence.
4 more elements
Dependencies are inferred from the claim text.