Toggling between augmented reality view and rendered view modes to provide an enriched user experience

A camera enabled mobile device toggles between an augmented reality image viewing mode and a rendered image viewing mode based, in part, on viewability of an augmented reality target proximate the camera enabled mobile device, the camera enabled mobile device comprising:

• a microprocessor;
• a display operationally related with the microprocessor;
• a camera operationally related with the microprocessor;
• and
• a microprocessor readable memory, the microprocessor readable memory is encoded with instructions that when executed perform the steps of:
• initiating, once, an immersive user software experience, by way of the camera detection of the augmented reality target within a physical location, wherein the immersive user software experience becomes operable by a user, each of the augmented reality targets is uniquely associated with at least one of an augmented reality appliance image representation of an appliance and at least one of a rendered appliance image representation of the appliance;
• determining which of the augmented reality appliance images and the rendered appliance images are associated with the augmented reality target;
• toggling between the augmented reality image viewing mode and the rendered image viewing mode, as follows:
• presenting, in the augmented reality image viewing mode, the augmented reality appliance image overlaid with the camera captured image of the physical location, viewable by the user, on the display, when the augmented reality target is viewable by the camera;
• or
• presenting, in the rendered image viewing mode, the rendered appliance image viewable by the user, on the display, when the augmented reality target is not viewable by the camera;
• engendering the user to interact with the immersive user software experience and selectively adjust at least one of an experience parameter;
• and
• returning to the step of toggling.

A method of toggling between an augmented reality image viewing mode and a rendered image viewing mode based, in part, on viewability of an augmented reality target proximate a camera enabled mobile device, the method comprising the steps of:

• positioning at least one of an augmented reality target in a physical location, each of the augmented reality targets is uniquely associated with at least one of an augmented reality appliance image representation of an appliance and at least one of a rendered appliance image representation of the appliance, the camera equipped mobile device further comprising a microprocessor, a camera, and a display, the camera and the display are operationally related to the microprocessor;
• aiming the camera at the augmented reality target;
• initiating, once, an immersive user software experience, by way of the camera detection of the augmented reality target within the physical location, wherein the immersive user software experience becomes operable by a user;
• determining which of the augmented reality appliance images and the rendered appliance images are associated with the augmented reality target;
• toggling between the augmented reality image viewing mode and the rendered image viewing mode, as follows:
• presenting, in the augmented reality image viewing mode, the augmented reality appliance image overlaid with the camera captured image of the physical location, viewable by the user, on the display, when the augmented reality target is viewable by the camera;
• or
• presenting, in the rendered image viewing mode, the rendered appliance image viewable by the user, on the display, when the augmented reality target is not viewable by the camera;
• engendering the user to interact with the immersive user software experience and selectively adjust at least one of an experience parameter, the step of engendering further comprising:
• allowing a floating label to be positioned and affixed on the rendered appliance image;
• and
• affixing, automatically, without intervention by the user, the floating label in same location on the augmented reality appliance image, wherein the floating label is viewable in both the augmented reality image viewing mode and the rendered image viewing mode;
• allowing the user to exploit certain of the experience parameters as to entice a customer to effectuate a transaction which allows the appliance to be placed in the physical location by visualizing, on the display, through the use of the augmented reality appliance images what the appliance would look like in the physical location;
• and
• returning to the step of toggling.