Multiple medium social networking experience

A system providing a multiple medium social networking experience, the system comprising:

• one or more processors;
• and
• a machine-readable medium comprising instructions stored therein, which when executed by the processors, cause the processors to perform operations comprising:
• receiving an indication of a first operation at the social networking site associated with a user;
• providing a notification in response to receiving the indication to be sent to the user through a communication medium;
• receiving, in response to providing the notification, a first message from the user through the communication medium to perform a second operation in response to the first operation at a social networking site, the social networking site being configured to perform multiple types of operations, the first message comprising a keyword for selecting one of the multiple types of operations to perform at the social networking site and further comprising one or more parameters;
• determining whether the first message is in a format that is supported by the social networking site;
• and
• in response to determining that the first message is not in a format supported by the social networking site:
• extracting the keyword from a predefined position within the first message;
• identifying the second operation based on the one type of operation selected by the extracted keyword;
• and
• generating a second message, the second message including a command executable by the social networking site to perform the second operation according to the one or more parameters at the social networking site on behalf of a user initiating the first message.

A machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

• receiving an indication of a first operation at the social networking site associated with a user;
• providing a notification in response to receiving the indication to be sent to the user through a communication medium;
• receiving, in response to providing the notification, a first message from the user through the communication medium to perform a second operation in response to the first operation at a social networking site, the social networking site being configured to perform multiple types of operations, the first message comprising a keyword for selecting one of the multiple types of operations to perform at the social networking site and further comprising an identifier of a user initiating the first message;
• in response to determining that the communication medium is not compatible with the social networking site:
• extracting the keyword from a predefined position within the first message;
• identifying the second operation based on the one type of operation selected by the extracted keyword;
• identifying one or more parameters associated with the second operation;
• generating a second message including a command executable by the social networking site to perform the second operation at the social networking site on behalf of the user initiating the first message;
• and
• providing the command for execution at the social networking site.

A machine-implemented method for providing a multiple medium social networking experience to a user, the method comprising:

• receiving an indication of a first operation at the social networking site associated with a user;
• providing a notification in response to receiving the indication to be sent to the user through a communication medium;
• receiving, in response to providing the notification, a first message from the user through the communication medium to perform a second operation in response to the first operation at a social networking site, the social networking site being configured to perform multiple types of operations, the first message comprising a keyword for selecting one of the multiple types of operations to perform at the social networking site and further comprising one or more parameters providing one or more data value regarding the second operation, wherein the first message is received through a communication medium using a different message format than that used for directly sending messages to the social networking site;
• extracting the keyword from a predefined position within the first message;
• identifying the second operation based on the one type of operation selected by the extracted keyword;
• and
• generating a second message in a format supported by the social networking site, the second message including an API call corresponding to the second operation executable by the social networking site to perform the second operation according to the one or more parameters at the social networking site on behalf of the user.