Social network content spread visualization

A system, comprising:

• an electronic data storage device configured to store a database including a plurality of activity data related to a content item of a social network, the plurality of activity data related to interactions by members of the social network with the content item;
• a network interface communicatively coupled to a user device;
• and
• a processor, configured to:
• obtain the plurality of activity data from the database;
• generate a visualization based on the plurality of activity data, the visualization including a plurality of indicia arranged in hierarchical branches, the branches extending radially and circumferentially from a primary indicia of the plurality of indicia, each of the plurality of indicia individually corresponding to one of the plurality of activity data and connected to at least one other one of the plurality of indicia with a couple based on a relationship between the corresponding ones of the plurality of activity data;
• wherein generating the visualization includes determining a branch weight for each one of the branches based, at least in part, on the ones of the plurality of indicia of the one of the branches, wherein a length of each couple of the one of the branches is based, at least in part, on the weight of the branch;
• and
• cause, via the network interface, a user interface to display the visualization.

A non-transitory computer readable medium, comprising instructions which, when implemented by a processor, cause the processor to perform operations comprising:

• obtain from a database a plurality of activity data related to a content item of the social network, the plurality of activity data related to interactions by members of the social network with the content item;
• generate a visualization based on the plurality of activity data, the visualization including a plurality of indicia arranged in hierarchical branches, the branches extending radially from a primary indicia of the plurality of indicia, each of the plurality of indicia individually corresponding to one of the plurality of activity data and connected to at least one other one of the plurality of indicia with a couple based on a relationship between the corresponding ones of the plurality of activity data;
• and
• cause a user interface to display the visualization;
• wherein generating the visualization includes determining a branch weight for each one of the branches based, at least in part, on the ones of the plurality of indicia of the one of the branches, wherein a length of each couple of the one of the branches is based, at least in part, on the weight of the branch.