Adjusting the display of social media updates to varying degrees of richness based on environmental conditions and importance of the update

A method for adjusting a display of social media updates to varying degrees of richness, the method comprising:

• receiving a social media update;
• identifying one of n possible levels of importance of said social media update, wherein said n is a positive integer number, wherein the identified level of importance of the social media update is based on attributes of the social media update, wherein the attributes comprise the following:
• a person in a social network of a user, a tag the user is following, a file created by the user and comments made to a content item by other people;
• assigning said identified level of importance to said social media update;
• determining a current condition of the user's environment, wherein said current condition of said user's environment comprises a volume of other updates received over a time frame, a current workload of said user, and a current time or day;
• displaying, by a processor, said social media update in a social networking feed with a particular degree of richness at a particular location based on said identified level of importance of said social media update and said current condition of said user's environment, wherein said particular degree of richness is a particular level of detail in displaying said social media update;
• and
• updating a degree of richness of social media updates in real time based on interactions with said social networking feed by said user, wherein said interactions comprise said user commenting or clicking an action on an entry in said social networking feed, wherein said entry and other entries related to said entry that share a common characteristic with said entry have their degree of richness dynamically updated in response to said user commenting or clicking said action on said entry in said social networking feed.