Advertising during the loading of content
AssigneeObelus Media Inc.
InventorsDavid Grundfast, Jesse Lopez, Raymond Giles
Life of this patent
Estimating the term…
Abstract
A system and method of advertising for use on an internet and/or digital networking capable device, wherein the system allows advertisers to use a loading space generated during the initiation of a process on the device to post any media and/or advertising content during the time between when a program or web page is requested and when it actually loads.
Claims20
A method, comprising:
- displaying, by a web browser, advertisement content having a predetermined duration on a display device, in response to the web browser initiating a loading of user requested content on the display device;
- determining, by the web browser, that the loading of the user requested content has concluded to define a stop event for the user requested content;
- ceasing, by the web browser, displaying the advertisement content in response to the stop event, wherein the stop event occurs prior to or after an end of the predetermined duration on the display device;
- and
- redirecting, by the web browser and in response to the ceasing, the user to the user requested content.
An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a web browser, cause the web browser to perform operations comprising:
- displaying, by the web browser, advertisement content having a predetermined duration on a display device, in response to the web browser initiating a loading of user requested content on the display device;
- determining, by the web browser, that the loading of the user requested content has concluded to define a stop event for the user requested content;
- ceasing, by the web browser, displaying the advertisement content in response to the stop event, wherein the stop event occurs prior to or after an end of the predetermined duration on the display device;
- and
- redirecting, by the web browser and in response to the ceasing, the user to the user requested content.
A system comprising:
- a processor in communication with a web browser,
- a tangible, non-transitory memory configured to communicate with the processor,
- the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising:
- displaying, by the web browser, advertisement content having a predetermined duration on a display device, in response to the web browser initiating a loading of user requested content on the display device;
- determining, by the web browser, that the loading of the user requested content has concluded to define a stop event for the user requested content;
- ceasing, by the web browser, displaying the advertisement content in response to the stop event, wherein the stop event occurs prior to or after an end of the predetermined duration on the display device;
- and
- redirecting, by the web browser and in response to the ceasing, the user to the user requested content.
Dependencies are inferred from the claim text.