Optimizing placement of advertisements across multiple platforms

A computer system comprising:

• a central processing unit (CPU), a computer readable memory, and a computer readable storage media;
• first program instructions to couple multiple disparate advertisement media platforms to respective monitoring applications;
• second program instructions to monitor activities occurring with the respective advertisement media platforms and utilize data from the respective monitoring applications to provide inputs to a business intelligence core;
• and
• third program instructions for the business intelligence core to, in response to one or more of the monitoring applications detecting a real-time event related to a specific subject, adjust an amount of electronic advertisement in one or more of the advertisement media platforms;
• and wherein
• the first, second and third program instructions are stored on the computer readable storage media for execution by the CPU via the computer readable memory.

A computer program product for managing advertisement placement across disparate advertisement media platforms, the computer program product comprising:

• a computer readable storage media;
• first program instructions to couple multiple disparate advertisement media platforms to respective monitoring applications;
• second program instructions to monitor activities occurring with the respective advertisement media platforms and utilize data from the respective monitoring applications to provide inputs to a business intelligence core;
• and
• third program instructions for the business intelligence core to, in response to one or more of the monitoring applications detecting a real-time event related to a specific subject, adjust an amount of electronic advertisement in one or more of the advertisement media platforms, and wherein
• the first, second and third program instructions are stored on the computer readable storage media.