Techniques to interact with an application via messaging

An apparatus, comprising:

• a processor circuit on a device;
• a communication network interface;
• and a communication component operative on the processor circuit to transmit, over the communication network interface, a representation of a state of an application to a messaging client on a client device over a first messaging channel via a messaging system, receive a message from the client device over the first messaging channel via the messaging system,
• determine that a first portion of the message comprises a text command from a set of available commands for an application support component and a second portion of the message comprises text that does not comprise the text command from the set of available commands, send the text command of the first portion to the application support component, and automatically forward the second portion of the message to a messaging client on a second client device over the first messaging channel via the messaging system.

At least one non-transitory computer-readable storage medium comprising instructions that, when executed, cause a system to:

• transmit a representation of a state of an application to a messaging client on a client device over a first messaging channel via a messaging system;
• receive a message from the client device over the first messaging channel via the messaging system;
• determine that a first portion of the message comprises a text command from a set of available commands for an application support component and a second portion of the message comprises text that does not comprise the text command from the set of available commands;
• send the text command of the first portion to the application support component;
• and automatically forward the second portion of the message to a messaging client on a second client device over the first messaging channel via the messaging system.