Method and apparatus for applying privacy policies to structured data

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code for one or more programs,
• the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
• receive a request for transmitting structured data from a radio-frequency memory tag to a user device, wherein the user device has at least one internal memory;
• determine elements of the structured data stored in the radio-frequency memory tag;
• determine one or more privacy policies including one or more privacy levels corresponding to one or more of the elements;
• and
• apply the one or more privacy policies to the one or more of the elements, when initiating a transmission from the radio-frequency memory tag to the user device, by using one or more filters, one or more tokens, or a combination thereof, corresponding to the one or more privacy policies,
• wherein the applying of the one or more privacy policies comprises at least one of masking, encrypting, and removing one or more elements from the one or more of the elements before the transmission from the radio-frequency memory tag to the user device.

A method comprising:

• receiving, by an apparatus, a request for transmitting structured data from a radio-frequency memory tag to a user device, wherein the user device has at least one internal memory;
• determining, by the apparatus, elements of the structured data stored in the radio-frequency memory tag;
• determining, by the apparatus, one or more privacy policies including one or more privacy levels corresponding to one or more of the elements;
• and
• applying, by the apparatus, the one or more privacy policies to the one or more of the elements, when initiating the transmission from the radio-frequency memory tag to the user device;
• and
• initiating, by the apparatus, an adjustment of at least one of the one or more privacy levels associated with the one or more of the elements for the radio-frequency memory tag based on one or more modification to the one or more of the elements, after the one or more of the elements is stored in the radio-frequency memory tag,
• wherein the applying of the one or more privacy policies comprises at least one of masking, encrypting, and removing one or more elements from the one or more of the elements before the transmission from the radio-frequency memory tag to the user device.