System and method for personalized actionable notifications

A computer-implemented method comprising:

• obtaining user activity information of a user of a mobile device, wherein obtaining the user activity information includes at least detecting, via a GPS receiver of the mobile device the current location of the mobile device;
• receiving first event information indicating a first event for a first item;
• determining, by a machine having a memory and at least one processor, to provide a first notification to a user based on the first event information and user activity information for the user;
• generating the first notification based on the determination to provide the first notification, the generated first notification comprising the first event information;
• displaying the generated first notification on a screen of the mobile device via a first application on the mobile device of the user without causing the mobile device to leave a first context of first content being displayed on the mobile device prior to the generated first notification being displayed on the mobile device, the first application being independent of the first context of the first content, the generated first notification overlaying the first content, and the generated first notification further comprising at least one first user interface element configured to enable the user to request a first action to be performed for the first item;
• receiving, via the generated first notification, a first decision indication from the user, the first decision indication indicating either to perform the first action for the first item or not to perform the first action;
• in response to receiving the first decision indication, updating the user activity information to include the first decision indication;
• receiving second event information indicating a second event for a second item;
• determining to provide a second notification to the user based on the second event information and the updated user activity information for the user;
• generating the second notification based on the determination to provide the second notification, the generated second notification comprising the second event information;
• and
• displaying the generated second notification on the screen of the mobile device via the application on the mobile device without causing the mobile device to leave a second context of second content being displayed on the mobile device prior to the generated second notification being displayed on the mobile device, the application being independent of the second context of the second content, the generated second notification overlaying the second content, and the generated second notification further comprising at least one second user interface element configured to enable the user to request a second action to be performed for the second item.

A non-transitory machine-readable storage medium storing as set of instructions that, when executed by at least one processor, causes the at least one processor to perform operations comprising:

• obtaining user activity information of a user of a mobile device, wherein obtaining the user activity information includes at least detecting, via a GPS receiver of the mobile device, the current location of the mobile device;
• receiving first event information indicating a first event for a first item;
• determining to provide a first notification to a user based on the first event information and user activity information for the user;
• generating the first notification based on the determination to provide the first notification, the generated first notification comprising the first event information;
• displaying the generated first notification on a screen of the mobile device via a first application on the mobile device of the user without causing the computing device to leave a first context of first content being displayed on the mobile device prior to the generated first notification being displayed on the mobile device, the first application being independent of the first context of the first content, the generated first notification overlaying the first content, and the generated first notification further comprising at least one first user interface element configured to enable the user to request a first action to be performed for the first item;
• receiving, via the generated first notification, a first decision indication from the user, the first decision indication indicating either to perform the first action for the first item or not to perform the first action;
• in response to receiving the first decision indication, updating the user activity information to include the first decision indication;
• receiving second event information indicating a second event for a second item;
• determining to provide a second notification to the user based on the second event information and the updated user activity information for the user;
• generating the second notification based on the determination to provide the second notification, the generated second notification comprising the second event information;
• and
• displaying the generated second notification on the screen of the mobile device via the application on the mobile device without causing the mobile device to leave a second context of second content being displayed on the mobile device prior to the generated second notification being displayed on the mobile device, the application being independent of the second context of the second content, the generated second notification overlaying the second content, and the generated second notification further comprising at least one second user interface element configured to enable the user to request a second action to be performed for the second item.