Methods and systems for dynamic coupon issuance

A method to deliver instantaneous targeted coupons within a network-based system, the method comprising:

• identifying, using one or more processors within the network-based system, a user interaction session between a user and the network-based system;
• accessing profile data associated with the user;
• tracking, using the one or more processors, activity of the user during the user interaction session;
• analyzing, using the one or more processors, the profile data associated with the user and the activity of the user interacting with the network-based system;
• triggering, using the one or more processors, generation of a unique coupon redeemable only by the user based on results of analyzing the profile data associated with the user and the activity of the user interacting with the network-based system;
• and
• presenting, using the one or more processors, the unique coupon to the user during the user interaction session, the presenting including transmitting at least a portion of a display for reception by the user.

A computer-implemented system for issuing targeted coupons within a network-based system, the system comprising:

• a processor-implemented targeting module to create a model for controlling coupon generation;
• a processor-implemented coupon rules engine to determine whether a user accessing the network-based system qualifies to receive a coupon based at least in part on application of the model created by the targeting module;
• a processor-implemented coupon generation engine to generate a coupon during a session initiated when the user began accessing the network-based system and based on the coupon rules engine determining that the user qualifies to receive a coupon;
• a coupon widget to present the coupon to the user while the user is accessing the network-based system and during the session;
• and
• a processor-implemented checkout module to apply the coupon to a purchase by the user.