Lighting system for transparent liquid crystal display

A lighting system for a first and second transparent LCD positioned side-by-side, the system comprising:

• a mullion lighting assembly positioned between the first and second LCDs and having sidewalls defining a center channel where a first portion of the sidewall is adjacent to the first LCD and a second portion of the sidewall is adjacent to the second LCD;
• a first plurality of LEDs positioned along the first portion of the sidewall and having a central axis that is angled away from the first LCD;
• a second plurality of LEDs positioned along the second portion of the sidewall and having a central axis that is angled away from the second LCD;
• a first quantum dot film placed directly atop the first plurality of LEDs;
• a second quantum dot film placed directly atop the second plurality of LEDs;
• and
• a lens positioned adjacent to the first and second plurality of LEDs, wherein said lens comprises collimating elements.

A lighting system for the door of a display case containing several retail products, the door having a transparent LCD positioned behind a front glass where the LCD has a pair of vertical edges, the system comprising:

• a mullion lighting assembly positioned adjacent to each vertical edge of the transparent LCD, each mullion lighting assembly having sidewalls defining a center channel;
• a plurality of LEDs positioned along a sidewall of each mullion lighting assembly and on a side of the sidewall that opposes the center channel, each LED is placed in conductive thermal communication with the sidewall and has a central axis aimed towards the retail products;
• a quantum dot film placed between the LEDs and the retail products;
• and
• a louver positioned over top of the plurality of LEDs, wherein the louver extends vertically along the mullion lighting assembly.