Showcase member with direct-mounted LED light source

A showcase member of a glass showcase, the showcase member comprising:

• a first portion having a plurality of apertures therein, the first portion including two surfaces;
• and
• one or more light emitting diode (LED) modules positioned at corresponding one or more of the plurality of apertures and each of the one or more LED modules being mounted to the first portion,
• wherein a seat of the each LED module is in a touching contact with a first one of the two surfaces of the first portion, the seat being formed by a portion of the each LED module where two cross-sectional widths, a top cross-sectional width of a top portion of the LED module and a wider bottom cross-sectional width of a bottom portion of the LED module, intersects, and
• wherein the each LED module is held in place using at least said touching contact with the first one of the two surfaces of the first portion.