Material application to fishing lures possessing temperature sensitive chromaticity vicissitude creating a color changing fishing lure or rubber bait

A fishing lure comprising:

• a body;
• a base layer coating the body, the base layer comprising a non-thermochromatic ink of a first color;
• a plurality of thermochromatic ink layers provided on the base layer, each of the plurality of thermochromatic ink layers being of a different color than the base layer;
• at least one of the plurality of thermochromatic ink layers provided in a gradient pattern, the gradient pattern comprising a change in opacity along the body and wherein a first thermochromatic ink layer extends over a portion of the body such that only a portion of the first thermochromatic ink layer comprises a color changing effect in response to temperature change of the body;
• and
• one or more of eyes, mouth lines, gill lines, fin markings and scale markings in non-thermochromatic ink.

A fishing lure device comprising:

• at least one hook;
• a body;
• a base layer coating the body, the base layer comprising a first color non-thermochromatic ink;
• a plurality of thermochromatic ink layers provided on the base layer, wherein each of the plurality of thermochromatic ink layers are a different color than the first color;
• at least one of the plurality of thermochromatic ink layers provided in a gradient pattern on the base layer, the gradient pattern changing in opacity along the body and wherein a first thermochromatic ink layer extends over a portion of the body such that only a portion of the first thermochromatic ink layer comprises a color changing effect in response to a temperature change of the body;
• and
• one or more of eyes, mouth lines, gill lines, fin markings and scale markings in non-thermochromatic ink.