Assigning to a call a unique key associated with caller specific data for retrieving data from a database

A method for processing a call using caller specific information, comprising:

• receiving a voice path and data associated with a call;
• parsing the data to determine a rolling ANI, via a service provider, and overriding a Calling Line Identification (CLI) field to provide the rolling ANI in the CLI field associated with the call;
• obtaining caller specific information from a database record in a database identified by the rolling ANI from the service provider in the CLI field;
• and
• using the obtained caller specific information to process the call seamlessly without prompting the caller for information in the database record associated with the rolling ANI.

A method for processing a call using caller specific information, comprising:

• maintaining a pool of rolling Automatic Number Identification (ANI) codes at a rolling ANI device;
• sending a call to the rolling ANI device;
• assigning, via a service provider, a rolling ANI to the call;
• overriding a Calling Line Identification (CLI) field to provide the assigned rolling ANI in the CLI field with the call;
• routing the call and the assigned rolling ANI in the CLI field with the call to a call handler;
• receiving a voice path and data associated with the call at the call handler;
• parsing the data to determine a rolling ANI associated with the call;
• obtaining caller specific information from a database record in a database identified by the rolling ANI from the service provider in the CLI field;
• and
• using the obtained caller specific information to process the call seamlessly without prompting the caller for information in the database record associated with the rolling ANI.

A computer-readable storage device including instructions, that when executed provides caller specific information with a call using a key for database retrieval of caller specific data, the instructions comprising:

• maintaining a pool of rolling Automatic Number Identification (ANI) codes at a rolling ANI device;
• sending a call to the rolling ANI device;
• assigning, via a service provider, a rolling ANI to the call;
• overriding a Calling Line Identification (CLI) field to provide the assigned rolling ANI in the CLI field with the call;
• routing the call and the assigned rolling ANI in the CLI field with the call to a call handler;
• receiving a voice path and data associated with the call at the call handler;
• parsing the data to determine a rolling ANI associated with the call;
• obtaining caller specific information from a database record in a database identified by the rolling ANI from the service provider in the CLI field;
• and
• using the obtained caller specific information to process the call seamlessly without prompting the caller for information in the database record associated with the rolling ANI.