Online social referral network

A system providing referrals of cards to users over a network, comprising:

• a transceiver that communicates over the network;
• a memory that stores at least instructions;
• and
• a processor device that executes instructions that perform actions, comprising:
• generating an association between the card and a first user based on a first user selection of the card and one or more privacy parameters that are provided by the first user and associated with the card;
• and
• employing the association between the card and the first user and the one or more privacy parameters to update a card network to include the card and the first user;
• employing connections in one or more social networks between the first user and a second user to provide a degree of connectivity between the second user and the first user;
• determining a first card tally of the one or more card tallies based on a number of users that are included in the card network and have a 1-degree connectivity with the second user in the social network;
• determining a second card tally of the one or more card tallies based on a number of users that are included in the card network and have a 2-degree connectivity with the second user in the social network;
• and
• determining a third card tally of the one or more card tallies based on a number of users that are included in the card network and have a degree connectivity with the second user that is greater than a 2-degree connectivity;
• employing the updated card network, the degree of connectivity between the second user and the first user, and one or more of the second user's privacy parameters to provide one or more card tallies that are specific to the second user;
• configuring a non-transitory storage memory to store a plurality of N-tuple of scores that are based on a metric for other users that have endorsed the card, wherein each card tally includes an N-tuple that lists both an N number of other users that are friends of the first user and have endorsed the card;
• and
• providing the card with the one or more card tallies to the second user, wherein each card tally is retrieved from the non-transitory storage memory to evaluate the card.

A processor readable non-transitory storage media that includes instructions for providing referrals of cards to users, wherein execution of the instructions by a processor device performs actions, comprising:

• generating an association between the card and a first user based on a first user selection of the card and one or more privacy parameters that are provided by the first user and associated with the card;
• and
• employing the association between the card and the first user and the one or more privacy parameters to update a card network to include the card and the first user;
• employing connections in one or more social networks between the first user and a second user to provide a degree of connectivity between the second user and the first user;
• determining a first card tally of the one or more card tallies based on a number of users that are included in the card network and have a 1-degree connectivity with the second user in the social network;
• determining a second card tally of the one or more card tallies based on a number of users that are included in the card network and have a 2-degree connectivity with the second user in the social network;
• and
• determining a third card tally of the one or more card tallies based on a number of users that are included in the card network and have a degree connectivity with the second user that is greater than a 2-degree connectivity;
• employing the updated card network, the degree of connectivity between the second user and the first user, and one or more of the second user's privacy parameters to provide one or more card tallies that are specific to the second user;
• configuring a non-transitory storage memory to store a plurality of N-tuple of scores that are based on a metric for other users that have endorsed the card, wherein each card tally includes an N-tuple that lists both an N number of other users that are friends of the first user and have endorsed the card;
• and
• providing the card with the one or more card tallies to the second user, wherein each card tally is retrieved from the non-transitory storage memory to evaluate the card.