System, method, and computer-readable storage device for providing a buy option in a social networking posting when user input is classified as having a sale intent

A system comprising:

• a processor;
• and
• a computer-readable storage device storing instructions, which, when executed by the processor, cause the processor to perform operations comprising:
• receiving, from a posting entity, a posting of an image or a video through a social networking site, wherein the social networking site receives and transmits posted images or videos from the posting entity to receiving entities;
• analyzing the posting of the image or the video for associated text-based data;
• determining whether the associated text-based data identifies a product within a product database for sale from the posting entity to yield a determination;
• and
• when the determination indicates that there is no reference to the product in the product database:
• transmitting the posting of the image or the video through the social networking site without an option to buy;
• and when the determination indicates that the posting of the image or the video references the product in the product database, and thus indicating a sale-related intent:
• transmitting the posting of the image or the video through the social networking site with a buy option associated with the posting of the image or the video, wherein the buy option comprises one of a button, a drop-down menu, or a hyperlink;
• receiving a purchase interaction associated with the buy option;
• and
• processing a purchase of an item based on the purchase interaction.

A non-transitory computer-readable storage device storing instructions which, when executed by a processor, cause the processor to perform operations comprising:

• receiving, from a posting entity, a posting of an image or a video through a social networking site, wherein the social networking site receives and transmits posted images or videos from the posting entity to receiving entities;
• analyzing the posting of the image or the video for associated text-based data;
• determining whether the associated text-based data identifies a product within a product database for sale from the posting entity to yield a determination;
• and
• when the determination indicates that there is no reference to the product in the product database:
• transmitting the posting of the image or the video through the social networking site without an option to buy;
• and when the determination indicates that the posting of the image or the video references the product in the product database, and thus indicating a sale-related intent:
• transmitting the posting of the image or the video through the social networking site with a buy option associated with the posting of the image or the video, wherein the buy option comprises one of a button, a drop-down menu, or a hyperlink;
• receiving a purchase interaction associated with the buy option;
• and
• processing a purchase of an item based on the purchase interaction.