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US 9,436,953 B1Granted
Automatic generation of electronic advertising messages containing one or more automatically selected stock photography images
Assignee2KDirect, LLC
InventorsJoe Bonzi, Jason Brown, Shane Thomas
Life of this patent
Estimating the term…
Abstract
A facility for constructing an advertising message in connection with a web page is described. The facility obtains text associated with the web page, and uses the obtained text to generate a query. The facility uses the generated query to select a stock photography image, and generates an advertising message that incorporates the selected stock photography image.
Claims41
A computer-readable device whose contents are capable of causing a computing system, having a central processing unit, to perform a method for constructing an advertising message in connection with a web page, the method comprising:
- obtaining text contained by the web page;
- for each of a plurality of subject matter categories, identifying terms within the obtained text that relate to the subject matter category;
- based upon the identified terms, determining the subject matter category to which the obtained text most closely relates;
- generating a query containing at least a portion of the terms identified for the determined subject matter category;
- submitting the generated query to a stock photography image search engine to identify at least one stock photography image to be incorporated into an advertising message to be generated;
- in response to the submitting, receiving from the stock photography image search engine a query result identifying at least one stock photography image that is responsive to the generated query;
- selecting a stock photography image identified by the query result;
- constructing, with the central processing unit, a new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected stock photography image;
- and
- after constructing the new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected stock photography image,
- storing the new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected stock photography image,
- receiving a request for at least one advertising message, and
- causing the stored advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected stock photography image to be provided in response to the received request for the at least one advertising message.
10 more elements
A method performed by a computing system for constructing an advertising message in connection with a web page, comprising:
- obtaining text associated with the web page;
- for each of a plurality of subject matter categories, identifying terms within the obtained text that relate to the subject matter category;
- based upon the identified terms, determining the subject matter category to which the obtained text most closely relates;
- generating a query containing at least a portion of the terms identified for the determined subject matter category;
- using the generated query to select an image;
- constructing a new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected image;
- and
- after constructing the new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected image,
- storing the new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected image,
- receiving an indication of an opportunity to present one or more advertising messages, and
- in response to receiving the indication of the opportunity to present one or more advertising messages,
- retrieving the stored new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected image, and
- providing at least the retrieved advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected image to fulfill the opportunity to present one or more advertising messages.
10 more elements
A computer-readable memory whose contents are capable of causing a computing system to perform a method for constructing an advertising message in connection with a web page, the method comprising:
- obtaining text associated with the web page;
- for each of a plurality of subject matter categories, identifying terms within the obtained text that relate to the subject matter category;
- determining the subject matter category to which the obtained text most closely relates;
- generating a query containing at least a portion of the terms identified for the determined subject matter category;
- using the generated query to select an image;
- constructing a new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected image;
- and
- after constructing the new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected image,
- storing the new advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected image;
- and
- causing the stored advertising message having formatting that is consistent with formatting of the web page and that incorporates the selected image to be provided in response to each of at least two requests for at least one advertising message.
8 more elements
Dependencies are inferred from the claim text.