Integrating sponsored media with user-generated content
AssigneeYahoo! Inc.
InventorRoelof van Zwol
Life of this patent
Estimating the term…
Abstract
A variety of computer based service that permit users to edit, compose, upload, or otherwise generate content also provide for the integration of sponsored media into presentations along with user-generated content. An exemplary service generates text based on user input, provides tags based on the text to a sponsored media repository, receives a sponsored media data structure in return, and formats sponsored media from the data structure for display to the user.
Claims16
A system for content matching user generated content with advertisements, the system comprising:
- a sponsored media repository configured to store a plurality of sponsored media provided by an advertiser;
- a content matching module configured to receive a set of keywords from a content generation apparatus, identify sponsored media within the sponsored media repository relevant to the keywords, and return unique identifiers corresponding to the sponsored media relevant to the set of keywords to the content generation apparatus;
- a content extraction module configured to receive a unique identifier from a presentation apparatus, identify a sponsored media within the sponsored media repository corresponding to the unique identifier, format the sponsored media corresponding to the unique identifier to a format readable by the presentation apparatus for integration with user generated content, and return the formatted sponsored media to the presentation apparatus for integration with user generated content;
- and
- an advertisement selection module configured to select an advertisement for display with the user generated content based on a content match between the identified sponsored media and the advertisement.
A method for content matching user-generated content with advertisements, the method comprising:
- receiving a set of keywords from a content creator;
- identifying a plurality of sponsored media within a sponsored media repository, each sponsored media provided by an advertiser, the identified plurality of sponsored media being relevant to the set of keywords;
- returning a plurality of unique identifiers to the content creator, each of the plurality of unique identifiers identifying a sponsored media within the sponsored media repository;
- receiving a unique identifier from a content presenter, the unique identifier being a unique identifier from among the plurality of unique identifiers provided to the content creator;
- formatting the identified sponsored media to a format readable by the content presenter;
- returning the formatted sponsored media corresponding to the received unique identifier to the content presenter;
- and
- selecting an advertisement related to the identified sponsored media for display at the content presenter, the advertisement being content-matched with the selected sponsored media.
A non-transitory computer-readable storage medium comprising computer-executable instructions that, when executed by a computer having a processor and memory, provides content matching of user generated content with advertisements by:
- receiving a set of keywords from a content creator;
- identifying a plurality of sponsored media within a sponsored media repository, each sponsored media provided by an advertiser and being relevant to the set of keywords;
- returning a plurality of unique identifiers to the content creator, each of the plurality of unique identifiers identifying a sponsored media within the sponsored media repository;
- receiving a unique identifier from a content presenter, the unique identifier being a unique identifier from among the plurality of unique identifiers provided to the content creator;
- formatting an identified sponsored media to a format readable by the content presenter;
- returning the identified the formatted sponsored media corresponding to the received unique identifier to the content presenter;
- and
- selecting an advertisement related to the identified sponsored media for display at the content presenter, the advertisement being content-matched with the selected sponsored media.
Dependencies are inferred from the claim text.