US 9,436,737 B2 · Content selection based on image content

Abstract

Methods, systems, and apparatus, include computer programs encoded on a computer-readable storage medium, for determining keywords for an image that supports an overlay content item. A method includes identifying, using one or more processors, an image that is to support an overlay content item, the image being presented on a web site and including a portion that is designated as being enabled to receive and display the overlay content item; evaluating pixel data associated with the image including determining one or more labels that are associated with content included within the image; and determining one or more keywords for the image based at least in part on the one or more labels.

Claims20

Dependent claims

A method performed by one or more computing processors comprising:

identifying a Universal Resource Locator (URL) that links to a landing page of a content item;
determining that a size or location of an image presented in the landing page meets a prominence threshold, wherein the image is different and distinct from the content item;
in response to determining that the prominence threshold is met, electronically evaluating pixels of the image to identify one or more labels for the image;
identifying a set of keywords used to distribute the content item over an electronic network;
replacing at least one keyword in the identified set of keywords with a given label from the identified one or more labels for the image;
and
storing an updated version of the identified set of keywords in association with the content item, wherein the updated version comprises the given label.

4 more elements

A system comprising:

one or more processing devices implemented at least partially by hardware;
and
one or more storage devices storing instructions that, when executed by the one or more processing devices, cause the one or more processing devices to:
identify a Universal Resource Locator (URL) that links to a landing page of a content item;
determine that a size or location of an image presented in the landing page meets a prominence threshold, wherein the image is different and distinct from the content item;
in response to determining that the prominence threshold is met, electronically evaluate pixels of the image to identify one or more labels for the image;
identify a set of keywords used to distribute the content item over an electronic network;
replace at least one keyword in the identified set of keywords with a given label from the identified one or more labels for the image;
and
store an updated version of the identified set of keywords in association with the content item, wherein the updated version comprises the given label.

7 more elements

A computer program product tangibly embodied in a non-transitory computer-readable storage medium and comprising instructions that, when executed by a processor, cause the processor to:

identify a Universal Resource Locator (URL) that links to a landing page of a content item;
determine that a size or location of an image presented in the landing page meets a prominence threshold, wherein the image is different and distinct from the content item;
in response to determining that the prominence threshold is met, electronically evaluate pixels of the image to identify one or more labels for the image;
identify a set of keywords used to distribute the content item over an electronic network;
replace at least one keyword in the identified set of keywords with a given label from the identified one or more labels for the image;
and
store an updated version of the identified set of keywords in association with the content item, wherein the updated version comprises the given label.

4 more elements

Dependencies are inferred from the claim text.

Content selection based on image content

Life of this patent

Content selection based on image content

Life of this patent

Abstract

Claims20