US 9,436,580 B2 · Analytics for mobile applications

Abstract

A tag delivery network is disclosed for delivering tags to collect analytics related to use of mobile applications. The tag delivery network may include multiple servers for communicating with mobile devices executing mobile applications. The mobile applications may be any mobile application that has been recompiled with, for example, a particular line of code and a static library. A recompiled mobile application may initiate a browser when executed by a mobile device. The tag delivery network may deliver a tag container to the browser. The tag container may load a bootstrap file which in turn may load one or more rule files and code files. These files may cause the mobile device to modify an appearance of the mobile application. The modification may be performed to carry out multivariate testing (e.g., A/B testing), content swapping, optimization of the mobile application, or personalization of the mobile application.

Claims20

Dependent claims

A system, comprising:

a plurality of servers electrically connected to a network, wherein at least one server of the plurality of servers comprises a hardware processor and a non-transitory computer readable medium that stores computer-executable instructions and the at least one server:
communicates with a remote device executing a mobile application;
sends a tag container to a browser executed by the remote device, wherein a user interface of the browser is hidden from a user of the remote device, wherein the browser is generated by the mobile application in response to launching the mobile application on the remote device, and wherein the mobile application comprises a single line of code that, when executed by the remote device, initiates generation of the browser;
and
in response to interpretation of the tag container by the browser, sends at least one file to the browser, the at least one file comprising instructions configured to cause the remote device to output one of a first version of the mobile application comprising a first version of an object and a second version of the mobile application comprising a second version of the object different from the first version of the object.

2 more elements

One or more non-transitory computer readable storage media storing computer-executable instructions that, when executed by a computing device, cause the computing device to:

communicate with a mobile device executing a mobile application;
in response to a request from a browser, send a tag container to the browser, wherein a user interface of the browser is hidden from a user of the mobile device, wherein the browser is generated by the mobile application in response to launching the mobile application on the mobile device, and wherein the mobile application comprises a single line of code that, when executed by the mobile device, initiates generation of the browser;
and
in response to a request from the tag container, send one or more files to the browser, the one or more files configured to output one of a first version of the mobile application comprising a first version of an object and a second version of the mobile application comprising a second version of the object different from the first version of the object.

1 more element

Dependencies are inferred from the claim text.

Analytics for mobile applications

Life of this patent

Analytics for mobile applications

Life of this patent

Abstract

Claims20