Claiming real estate in panoramic or 3D mapping environments for advertising

An online property management system, comprising one or more computers and one or more storage device storing instructions operable, when executed by the one or more computers, to cause the one or more computers to perform operations including:

• receiving, by the one or more computers, data identifying a region of interest within a panoramic image of a property;
• implementing a bid-based advertisement auction for the region of interest;
• receiving, by the one or more computers, an image;
• modifying the panoramic image to include the image over the region of interest by overlaying the image over the region of interest within the panoramic image of the property responsive to selection of the image in the bid-based advertisement auction based on a bid value of the image;
• and
• providing, by the one or more computers, code that includes instructions for displaying, on a client device, the image overlayed over the region of interest within the panoramic image of the property.

A non-transitory computer-readable medium storing software instructions comprising instructions executable by one or more computers which, upon execution, cause the one or more computers to perform operations including:

• receiving, by the one or more computers, data identifying a region of interest within a panoramic image of a property;
• implementing a bid-based advertisement auction for the region of interest;
• receiving, by the one or more computers, an image;
• modifying the panoramic image to include the image over the region of interest by overlaying the image over the region of interest within the panoramic image of the property responsive to selection of the image in the bid-based advertisement auction based on a bid value of the image;
• and
• providing, by the one or more computers, code that includes instructions for displaying, on a client device, the image overlayed over the region of interest within the panoramic image of the property.