Method and apparatus for providing a multimodal user interface track

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following:
• on a device, present a user interface including a user interface element of a first track associated with a first user interface modality type of a media segment;
• include one or more scripts for initiating one or more actions associated with the media segment in at least one track of the media segment;
• determine one or more detected changes in contextual information associated with at least one of a user of the device or the device, wherein the one or more changes are detected during the presentation of the media segment;
• identify an additional user interface modality type associated with the one or more detected changes in the contextual information by executing the one or more scripts;
• identify a template associated with the additional user interface modality type;
• and
• process the media segment with respect to the template to modify the user interface element during the presentation based on the template and the identified user interface modality type associated with the one or more changes, wherein the user interface modality type comprises at least one of a visual modality, an audio modality, a tactile modality, an olfactory modality or a combination thereof;
• identify one or more semantic elements based on the user interface modality type, wherein the one or more semantic elements describe characteristics or features of the media segment;
• and
• include the one or more semantic elements as at least one other track of the media segment.