Haptic feedback transmission shifting apparatus

An automotive transmission comprising:

• a controller configured to:
• input a selection value based on a shift pattern selected from a plurality of shift patterns, wherein the plurality of shift patterns include a reverse (R) stage, a neutral (N) stage, a drive (D) stage, and a null position;
• and
• operate a shift lever connected to the automotive transmission to move through a moving path based on the selected shift pattern in response to sensing a shift intention;
• operate the automotive transmission to actuate a particular gear according to the movement of the shift lever;
• operate the moving path of the shift lever based on the selected shift pattern;
• and
• sense a position of the shift lever using a position sensing unit,
• wherein when the selection value is input, the shift position is set at an initial position based on the selected shift pattern,
• wherein location of the null position is different based on the selected shift pattern,
• wherein the controller is further configured to operate the transmission to actuate the particular gear according to at least one profile, wherein power is applied to at least one direction of a reverse direction and a forward direction of the moving direction of the shift lever, and
• wherein the at least one profile includes a first profile in which power that is applied in the reverse direction along the moving path to select another shift position via at least one shift position from the current shift position gradually increases.