Hockey-stick blade with tailored performance regions

A hockey-stick blade including a front face and a rear face spaced from the front face in a lateral direction, and an upper blade edge and a lower blade edge, comprising:

• a heel region;
• a toe region spaced from the heel region in a longitudinal direction;
• a mid-region located between the heel region and the toe region;
• a first reinforcing element at a first vertical position in the toe region having a first length in the longitudinal direction, the first reinforcing element contained within the blade;
• and
• a second reinforcing element at a second vertical position in the toe region having a second length in the longitudinal direction that is greater than the first length, the second reinforcing element contained within the blade and positioned closer to the lower blade edge than is the first reinforcing element.