Anti-theft security device to increase marketing opportunities

A method of using a security device to an article comprising the steps of:

• providing an article and a removable housing having a base and a cover, the cover of the housing has an opening to accommodate a clutch and pin fastener mechanism and the pin has a first end and a second end wherein the housing is configured to be in a shape representing one of a trademark, trade dress, theme promotion or commemorative event;
• inserting the first end of the pin through the opening in the cover;
• attaching the security device to the article;
• removing the housing from the security device at a point of sale;
• and
• selling the housing to a customer.

A method for creating a security device in cooperation with a particular marketing theme, comprising the steps of:

• selecting a theme;
• developing a marketing campaign for the theme;
• forming a rigid shape in a form of the theme to conceal a locking or fastening mechanism to form a themed locking device such that the locking or fastening mechanism is completely concealed by the rigid shape in the form of the theme and the locking or fastening mechanism is separable from the rigid shape;
• attaching the themed locking device to an article of commerce;
• and
• fastening the themed locking device to the article of commerce.

A marketing device, comprising:

• a housing having at least one opening configured to be in a shape of a particular marketing theme;
• a fastening mechanism contained within the housing;
• an attaching mechanism configured to cooperate with the fastening mechanism to form a themed security device such that the attaching mechanism is sized to fit through the at least one opening in the housing;
• and
• the themed security device removably connected to an article of commerce.

A method of providing a security device in connection with a marketing campaign, comprising the steps of:

• selecting a first housing having a first theme;
• attaching a security device to the first housing to create a first security device wherein the security device is completely concealed by the housing;
• connecting the first security device to an apparel item;
• removing the first security device and separating the first housing from the security device to create a first retention item;
• selecting a second housing having a second theme;
• attaching a security device to the second housing to create a second security device;
• connecting the second security device to a consumer good.