Container having transparent optical element

A container for consumer goods comprising:

• a first panel having a pattern applied to an area of an external surface of the first panel;
• and
• a second panel comprising a transparent optical element,
• wherein the first panel and the second panel are moveable relative to each other between a first position, in which the transparent optical element in the second panel does not overlie the pattern on the first panel, and a second position, in which the transparent optical element in the second panel at least partially overlies the pattern on the first panel, whereby an altered image of the pattern is visible through the transparent optical element,
• the container further comprising an inner slide for housing the consumer goods, wherein the first panel forms a wall of the inner slide, and an outer shell including the second panel, wherein the outer shell is mounted all around the inner slide for sliding movement relative thereto,
• wherein the inner slide comprises one or more hinge lids moveable between a closed position and an open position and wherein the at least one hinge lid may be pivoted between the closed position and the open position when the first and second panels are in the second position.