System and a method in a computer-enabled environment for establishing and managing separate reputations for a user and his avatar

A system in a computer-enabled environment comprising:

• a display monitor that displays a visualized world of the computer-enabled environment;
• a user designator corresponding to a real world user, the user designator having a user reputation and a user rank associated therewith;
• and
• at least one avatar designator corresponding to a user function in the visualized world of the computer-enabled environment, the avatar designator having an avatar reputation and an avatar rank associated therewith,
• wherein each of the at least one avatar designator is associated with the user designator and is manipulatable by the real world user,
• wherein the user reputation is determined in response to the user rank of the user designator and the avatar rank of each of the at least one avatar designator associated therewith,
• wherein the avatar reputation is determined in response to the avatar rank of the avatar designator and the user rank of the user designator associated therewith, and
• wherein the user rank and the avatar rank are determined independently of each other.