Location based content filtering and dynamic policy

An apparatus comprising:

• a memory storing social media content for a social media display viewed by a user of an object mobile device;
• and
• a controller configured to:
• receive social interaction data including one or more identities of one or more neighboring mobile devices determined to have been within an area defined by a predetermined distance from the object mobile device;
• identify one or more first social media contacts in a contact list of the user as being associated with the one or more identities of the one or more neighboring mobile devices and one or more second social media contacts in the contact list as not being associated with the one or more identities of the one or more neighboring mobile devices;
• and
• in response to the identification, filter the social media content to generate a social media news feed from social media contacts in the contact list, wherein the social media news feed comprises news feed content either from only the one or more first social media contacts identified as being associated with the one or more identities of the one or more neighboring mobile devices, or from only one or more second social media contacts in the contact list identified as not being associated with the one or more identities of the one or more neighboring mobile devices.

A non-transitory computer readable medium encoded with software comprising computer executable instructions and when the software is executed operable to:

• receive location data from a plurality of mobile devices comprising an object mobile device and one or more neighboring mobile devices;
• calculate social interaction data for the plurality of mobile devices that identifies one or more neighboring mobile devices determined to have been within a predetermined distance of the object mobile device for a predetermined period of time;
• match one or more first contacts in a social media contact list of a user of the object mobile device to the one or more neighboring mobile devices identified by the calculated social interaction data;
• and
• provide content to a computing device accessed by the user that limits a news feed from contacts in the social media contact list of the user to news feed content either from only the one or more first social media contacts matched to the one or more neighboring mobile devices, or from only one or more second social media contacts in the social media contact list not matched to the one or more neighboring mobile devices.