Converting non-natively executable programs to downloadable executable programs

A data processing method comprising:

• receiving, from a first computer, and storing at a service provider computer, data identifying a website that is capable of hosting a non-natively-executable computer program file;
• wherein the non-natively executable computer program file is not an executable and is playable using a player or other supporting software;
• generating and providing to the first computer a script code that is configured, when activated, to cause displaying of an ad unit;
• receiving from an end user computer, a request to download the non-natively-executable computer program file, and in response to the request, the service provider computer generating a natively executable installer program that references the non-natively executable computer program file, and providing the installer program to the first computer;
• wherein the natively executable installer program comprises natively executable support software that is configured to play the non-natively executable program file on the end user computer;
• receiving at the first computer, from the installer program, after installation of the natively executable installer program and the support software on the end user computer, a request for the non-natively-executable computer program file;
• causing providing the non-natively-executable computer program file from the first computer to the end user computer for installation thereon;
• wherein the method is performed by one or more computing devices.

A data processing system, comprising:

• a service provider computer configured to couple to one or more data networks;
• one or more non-transitory computer-readable data storage media coupled to the service provider computer and storing one or more sequences of program instructions which, when executed by the service provider computer, cause performing:
• receiving, from a first computer, and storing at a service provider computer, a copy of a non-natively-executable computer program file;
• wherein the non-natively executable computer program file is not an executable and is playable using a player or other supporting software;
• generating and distributing an ad unit or download link that is configured, when activated, to cause downloading of a dynamically generated natively executable installer program from the service provider computer;
• receiving from an end user computer, a request to download the non-natively-executable computer program file, and in response to the request, the service provider computer generating a natively executable installer program that comprises references to the non-natively-executable computer program file and one or more bundled external software offers, and providing the installer program to the end user computer;
• wherein the natively executable installer program comprises natively executable support software that is configured to play the non-natively executable program file on the end user computer;
• receiving, from the installer program, after installation of the natively executable installer program and the support software on the end user computer, a request for the non-natively-executable computer program file;
• causing providing the non-natively-executable computer program file from the service provider computer to the end user computer for installation thereon.