System and method for allocating resources based on events in a network environment

Logic encoded in one or more tangible, non-transitory media that includes code for execution and when executed by a processor operable to perform operations comprising:

• monitoring content of network traffic;
• receiving information predictive of a network event from the content of the network traffic, wherein the information predictive of the network event is identified through a search engine configured to monitor a user search request and determine a subject of the user search request and/or respective user search request result;
• predicting future network activity associated with the network event based on the subject of the user search request and/or respective user search request result;
• determining a level of network resources that can accommodate the network activity associated with the network event;
• evaluating currently deployed network resources;
• and
• allocating new network resources based on the network activity that was predicted, wherein the new network resources are allocated before the network activity occurs.

An apparatus, comprising:

• a memory element configured to store data;
• a resource module;
• and
• a processor operable to execute instructions associated with the data, wherein the processor, the resource module, and the memory element cooperate in order to:
• monitor content of network traffic;
• receive information predictive of a network event from the content of the network traffic, wherein the information predictive of the network event is identified through a search engine configured to monitor a user search request and determine a subject of the user search request and/or respective user search request result;
• predict future network activity associated with the network event based on the subject of the user search request and/or respective user search request result;
• determine a level of network resources that can accommodate the network activity associated with the network event;
• evaluate currently deployed network resources;
• and
• allocate new network resources based on the network activity that was predicted, wherein the new network resources are allocated before the network activity occurs.