Identifying addresses and titles of authoritative web pages by analyzing search queries in query logs

A system comprising:

• a memory device storing instructions;
• and
• one or more processors to execute the instructions to:
• extract, from a query log, query log information associated with a search query,
• the extracted query log information including:
• information regarding the search query, and
• information regarding search results that were provided based on the search query;
• determine, based on the query log information, a plurality of metrics derived from one or more selections of a particular search result when the particular search result was provided based on the search query,
• the plurality of metrics including:
• a query count that is associated with the search query and is above a first threshold, and
• at least one of:
• a click-through rate that is associated with the particular search result and is above a second threshold, or
• a click ratio that is associated with the particular search result and is above a third threshold;
• determine, based on the plurality of metrics derived from one or more selections of the particular search result when the particular search result was provided based on the search query, that the particular search result corresponds to an authoritative web page associated with the search query;
• and
• identify, upon determining that the particular search result corresponds to the authoritative web page associated with the search query, a title associated with the particular search result.

A non-transitory computer-readable memory device storing computer-executable instructions, the computer-executable instructions comprising:

• one or more instructions which, when executed by a processor, cause the processor to:
• extract, from a query log, query log information associated with a search query,
• the extracted query log information including:
• information regarding the search query, and
• information regarding search results that were provided based on the search query;
• determine, based on the query log information, a plurality of metrics derived from one or more selections of the particular search result when the particular search result was provided based on the search query,
• the plurality of metrics including:
• a query count that is associated with the search query and is above a first threshold, and
• at least one of:
• a click-through rate that is associated with the particular search result and is above a second threshold, or
• a click ratio that is associated with the particular search result and is above a third threshold;
• determine, based on the plurality of metrics derived from one or more selections of the particular search result when the particular search result was provided based on the search query, that the particular search result corresponds to an authoritative web page associated with the search query;
• and
• identify, upon determining that the particular search result corresponds to the authoritative web page associated with the search query, a title associated with the particular search result.