US 8,788,363 B2 · Systems and methods for automated mass media commerce

Abstract

Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

Claims56

Dependent claims

A system for processing a wireless order from a vendor over a network based on a broadcast publication containing a human-perceptible advertisement for advertising to consumers a product or service offered by the vendor, the broadcast publication associated with at least one radio frequency identification (RFID) tag of a broadcast receiver, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service offered by the vendor comprising:

mobile ordering device of a human consumer who perceives the human-perceptible advertisement of the broadcast publication received by the broadcast receiver, the mobile ordering device comprising a radio frequency identification reader to receive from the at least one RFID tag of the receiver the wireless identification transmission signal corresponding to the broadcast publication and representing information pertaining to the product or service offered by the vendor, the mobile ordering device further configured to accept input from a consumer, generate an electronic order request with the received information from the wireless identification transmission signal and communicate the request to and receive a response from a vendor system across a network;
and
the mobile ordering device in communication with the vendor system, the vendor system for receiving and processing the request of the mobile ordering device across the network, and responding to the request by sending information to the mobile ordering device via the network, the information associated with the wireless identification transmission signal.

A method for processing a wireless order associated with a broadcast publication to a broadcast receiver, the broadcast publication containing a human-perceptible advertisement for advertising a product or service offered by a vendor, the broadcast publication being associated with at least one radio frequency identifier transponder of the broadcast receiver, the at least one radio frequency identifier transponder having information pertaining to the product or service offered by the vendor, and the at least one radio frequency identifier transponder being readable by a radio frequency identifier reader of a mobile ordering device of a consumer who perceives the human-perceptible advertisement, the method comprising:

receiving, with a radio frequency identifier reader of the mobile ordering device, the information pertaining to a product or service of the advertisement, the information transmitted from the at least one radio frequency identifier transponder of the broadcast receiver;
receiving an input from a user to the mobile ordering device;
generating, with a processor of the mobile ordering device, an electronic information request based on the received information pertaining to the product or service of the advertisement;
and
transmitting the electronic information request from the mobile ordering device to a commerce system via a network.

2 more elements

A system for processing a wireless order associated with a broadcast publication via a network, the broadcast publication containing a human-perceptible advertisement for advertising a product or service of a vendor, the system comprising:

a broadcast receiver configured to receive the broadcast publication containing the human-perceptible advertisement;
and
a radio frequency identification (RFID) transponder associated with the broadcast receiver, the transponder configured to transmit a wireless identification transmission signal corresponding to the broadcast publication and representing information pertaining to a product or service of the advertisement, the transponder configured to transmit the wireless identification transmission signal to a mobile ordering device including a radio frequency identification reader that receives the wireless identification transmission signal, the mobile ordering device for accepting input from a consumer and sending an electronic order request based on information from the radio frequency identification transponder via the network.

Dependencies are inferred from the claim text.

Systems and methods for automated mass media commerce

Life of this patent

Systems and methods for automated mass media commerce

Life of this patent

Abstract

Claims56