Systems and methods for automated mass media commerce

A method for taking a wireless request from a consumer to an advertiser over a network with a human-perceptible advertisement for advertising to consumers a service or product offered by a vendor, the advertisement attached with at least one RFID tag, the advertisement associated with a wireless transmission identification signal representing information pertaining to the service or product offered by the vendor, the wireless transmission identification signal being transmitted from the RFID tag attached with the advertisement, the method comprising:

• receiving an electronic consumer request at a commerce data system from a mobile ordering device via the network, the consumer request having electronic information comprising information pertaining to the service or product offered by the vendor received by an RFID reader device of the mobile ordering device by way of the wireless transmission identification signal from the RFID tag attached with the advertisement;
• generating a response to the consumer request from the commerce data system, the response being associated with the received information pertaining to the product or service offered by the vendor at the mobile ordering device;
• and
• sending the response to the consumer request by providing, to the mobile ordering device via the network, the information associated with the information pertaining to the service or product offered by the vendor read from the radio frequency identifier tag.

A system for processing a wireless request over a network based on a human-perceptible advertisement for advertising to consumers a product or service offered by a vendor, the system comprising:

• a plurality of advertisements, each of the plurality of advertisements attached with at least one radio frequency identification (RFID) tag, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service perceivable from the advertisement and offered by a vendor, the radio frequency identification (RFID) tag configured for radio frequency transmission to mobile ordering devices of human consumers who perceive the human-perceptible advertisement, the mobile ordering devices comprising radio frequency identification readers, the radio frequency identification (RFID) tag configured to receive signals from the radio frequency readers of the mobile ordering devices and to transmit in response thereto from the at least one RFID tag to the radio frequency readers the wireless identification transmission signal corresponding to the advertisement and representing information pertaining to the product or service offered by the vendor,
• a commerce data system, the commerce data system configured to communicate on a network and configured to receive a request and generate a response across the network, the received request comprising a request from at least one of the mobile ordering devices, wherein the request is generated by at least one of the mobile ordering devices with the information received by the mobile ordering device from the wireless identification transmission signal, the mobile ordering device being configured to accept input from a consumer, wherein the commerce data system is configured to process the request of the mobile ordering device and respond to the request by sending information to the mobile ordering device via the network, the sent information associated with information of the wireless identification transmission signals.