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AssigneePhunware, Inc.
InventorsAlan S. Knitowski, Luan Dang, Alan M. Kane, James D. Trim, Anthony C. Hall
Estimating the term…
An application framework for mobile devices may provide a variety of application modules directed towards enterprise brand extension. The application modules are organized into five main categories: (1) featured, (2) community, (3) play/engage, (4) media, and (5) shop. The “featured” category may allow enterprises to push specific content onto its consumers. The “community” category may allow enterprises to leverage social networks and consumer communities that build and expand around their brands. The “play/engage” category may allow enterprises to offer compelling value and engaging utility to its customers. The “media” category may allow enterprises to entertain, inform, and educate consumers about brands through media content. The “shop” category may allow enterprises to facilitate electronic commerce with its customers. Further application analytics may be utilized by aggregating affiliate, sales, or usage data, etc. to better drive new revenue streams and optimize the return on investment associated with sales, promotion and advertising efforts.
A system for creating a mobile application framework to extend or promote branding of a plurality of customers within a targeted industry segment, comprising:
A method for creating a mobile application framework to extend or promote branding of a plurality of customers within a targeted industry segment, the method comprising:
A non-transitory computer-usable storage medium having computer readable instructions stored thereon for execution by a computer processor to perform a method for creating a mobile application framework to extend or promote branding of a plurality of customers within a targeted industry segment, the method comprising:
Dependencies are inferred from the claim text.