US 8,788,346 B2 · Dynamic in-page advertising

Abstract

Advertisements displayed in a web page are enabled to be changed as a context of the web page changes without reloading the web page. A first set of one or more advertisements may be displayed on a web page. One or more of the displayed advertisements may be replaced with one or more alternative advertisements. Selection of the alternative advertisements is triggered based on the occurrence of one or more events that cause a change in a context of the web page. The display of the alternative advertisements is performed dynamically, without the web page needing to be reloaded. In this manner, the advertisements displayed on a web page may be changed based on the change in web page context, to provide advertisements to users that correspond to the changing context.

Claims20

Dependent claims

A system for displaying advertisements in a dynamic web page, comprising:

a computer system comprising one or more memories storing data executable by a processor, and one or more processors configured to execute the stored data to:
display a first set of one or more advertisements on the dynamic web page loaded using a web browser;
and
display a second set of one or more advertisements on the dynamic web page at least partially in place of at least one advertisement of the first set of the one or more advertisements in response to a modification of a context of the dynamic web page, the modified context being independent of the displayed first set of one or more advertisements, the modification of the context of the dynamic web page and the display of the second set of one or more advertisements not causing the dynamic web page to be reloaded.

1 more element

A method for selecting advertisements to be displayed in a dynamic web page, comprising:

receiving by an advertisement server a first request to provide one or more advertisements for display on the dynamic web page, the first request including information regarding a context of the dynamic web page;
selecting by the advertisement server a first set of one or more advertisements from a plurality of advertisements based on the information regarding the context of the dynamic web page included in the first request;
receiving by the advertisement server a second request for one or more advertisements, the second request including information regarding a modification of the context of the dynamic web page, the modified context being independent from the displayed first set of one or more advertisements;
and
selecting by the advertisement server a second set of one or more advertisements from the plurality of advertisements based on the information regarding the modification of the context of the dynamic web page included in the second request, wherein the second set of the one or more advertisements is at least in part to be displayed in the dynamic web page in place of at least one advertisement of the first set of the one or more advertisements.

2 more elements

A method for providing advertisements in a dynamic web page, comprising:

providing, via a computing device, a first set of one or more advertisements to be displayed on a dynamic web page loaded using a web browser;
receiving, at the computing device, an indication of a modification to a context of the dynamic web page, the modification to the context of the dynamic web page and the display of the second set of one or more advertisements not causing the dynamic web page to be reloaded, the modified context being independent from the displayed first set of one or more advertisements;
and
providing, via the computing device, a second set of one or more alternative advertisements to be displayed on the dynamic web page at least partially in place of at least one advertisement of the first set of the one or more advertisements in response to the modification to the context of the dynamic web page.

1 more element

Dependencies are inferred from the claim text.

Dynamic in-page advertising

Life of this patent

Dynamic in-page advertising

Life of this patent

Abstract

Claims20