System and method to analyze calls to advertised telephone numbers

A computer system for performing context-based call routing to advertisers, the computer system comprising:

• a memory for storing programmed instructions;
• and
• a processor configured to execute the programmed instructions to perform operations including:
• receiving a first advertiser phone number that is associated with an advertisement;
• providing the received first advertiser phone number to an electronic device of a user, wherein the electronic device displays the first advertiser phone number to the user and displays an indication that the user may initiate a voice call to the displayed first advertiser phone number;
• receiving a request to initiate a voice call between the user and the first advertiser phone number;
• receiving information indicative of the context in which the first advertiser phone number was displayed to the user;
• determining, based on the information indicative of the context in which the first advertiser phone number was displayed to the user, a second phone number that is associated with the advertiser;
• and
• redirecting the received request from the first advertiser phone number to the determined second advertiser phone number by initiating a voice call to the determined second advertiser phone number instead of the first advertiser phone number.

A computer readable storage medium with instructions stored thereon that, when executed by a computing system, cause the computing system to perform a method for performing context-based call routing to advertisers, the method comprising:

• providing a first advertiser phone number associated with an advertisement to an electronic device of a user, wherein the electronic device displays the first advertiser phone number to the user and displays an indication that the user may initiate a voice call to the displayed first advertiser phone number;
• receiving a request to initiate a voice call between the user and the first advertiser phone number;
• receiving information indicative of the context in which the first advertiser phone number was displayed to the user;
• determining, based on the information indicative of the context in which the first advertiser phone number was displayed to the user, a second phone number that is associated with the advertiser;
• and
• redirecting the received request from the first advertiser phone number to the determined second advertiser phone number by initiating the establishment of a voice call with the determined second advertiser phone number instead of the first advertiser phone number.