Intelligent feature expansion of online text ads

A non-transitory computer-readable storage device having computer executable instructions stored thereon, the computer-executable instructions configured to cause a processor to perform acts of:

• receiving an advertisement with Ad keywords associated with the advertisement;
• performing a semantic analysis to the plurality of phrases;
• segmenting content of the advertisement into a plurality of phrases;
• selecting top-ranked phrases from the plurality of phrases based on the semantic analysis to form a reduced subset of phrases;
• generating a query list having a plurality of queries by combining each phrase in the reduced subset of phrases that has less than a defined number of words with another independent phrase in the reduced subset of phrases to create queries comprising two or more words;
• for each query within the query list, performing an internet web search to identify a set of descriptions, each description describing a search result from the internet web search;
• analyzing the set of descriptions to select a second set of phrases denoted as a query expansion feature set for each query;
• ranking the second set of phrases within each query expansion feature set and a frequency over all query expansion feature sets;
• generating an expanded Ad index by selecting from the ranked second set of phrases a subset of phrases as an ad expanded feature set that is combined with the Ad keywords associated with the advertisement;
• and
• when receiving a second content for display at a client device, selecting an advertisement from a plurality of advertisements based on the expanded Ad index.

A computer-implemented method for managing content for delivery over a network, the method comprising:

• providing a networked device comprising a memory and a processor configured to execute instructions stored in the memory;
• receiving, by the processor, an advertisement with Ad keywords associated with the advertisement;
• segmenting, by the processor, content of the advertisement into a plurality of phrases;
• performing, by the processor, a semantic analysis to the plurality of phrases;
• selecting, by the processor, top-ranked phrases from the plurality of phrases based on the semantic analysis to form a reduced subset of phrases;
• generating, by the processor, a query list having a plurality of queries by combining each
• phrase in the reduced subset of phrases that has less than a defined number of words with another independent phrase in the reduced subset of phrases to create queries comprising two or more words;
• for each query within the query list, performing, by the processor, an internet web search to identify a set of descriptions, each description describing a search result from the internet search;
• selecting, by the processor, a second set of phrases denoted as a query expansion feature set for each query based on an analysis of the set of descriptions;
• ranking, by the processor, the second set of phrases;
• generating, by the processor, an expanded Ad index by selecting from the ranked second set of phrases a subset of phrases as an ad expanded feature set that is combined with the Ad keywords associated with the advertisement;
• and
• when receiving a second content for display at a client device, selecting, by the processor, an advertisement from a plurality of advertisements, including the received advertisement, based on the expanded Ad index.