Systems and methods to optimize media presentations

A method comprising:

• identifying, by at least one physically configured processor, a spending distribution wherein the spending distribution is a first spending distribution determined based on a set of transaction data associated with account identifiers of a plurality of users who have used the account identifiers to make purchases from a merchant wherein the merchant is a first merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective first merchants;
• determining, based on the first spending distribution and by the at least one physically configured processor, a presentation ratio of media content of a plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the first merchant;
• scheduling a presentation mix of the media content of the plurality of categories based on the first spending distribution;
• presenting the media content of the plurality of categories to a location of the first merchant for display on a media channel;
• identifying a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;
• adjusting the presentations of the media content at a media channel at a location of the first merchant;
• comparing, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting;
• and
• determining, based on the effect identified from the adjusting, an adjusted presentation ratio and presentation mix of the media content of the plurality of categories.

A computing apparatus, comprising:

• a data warehouse configured to store transaction data recording transactions processed by a transaction handler, each of the transactions being processed to settle via the transaction handler a payment from an issuer to an acquirer for a purchase made by a user from a merchant wherein the merchant is a first merchant, the issuer making the payment on behalf of the user, the acquirer receiving the payment on behalf of the merchant;
• and
• at least one processor coupled with the data warehouse to:
• identify a subset of the transaction data associated with account identifiers of a plurality of users who have used the account identifiers to make purchases from a first merchant;
• determine a spending distribution wherein the spending distribution is a first spending distribution based on the subset of the transaction data to schedule presentations of media content of a plurality of categories, and a presentation ratio of media content of a plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the first merchant;
• and
• schedule a presentation mix of the media content of the plurality of categories based on the first spending distribution;
• present the media content of the plurality of categories to a location of the first merchant for display on a media channel;
• identify a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;
• adjust the presentations of the media content at a media channel at a location of the first merchant;
• compare, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting;
• and
• determining, based on the effect identified from the adjusting, an adjusted presentation ratio of the media content of the plurality of categories.

A method comprising:

• identifying, by a computing apparatus, a set of transaction data associated with account identifiers of a plurality of users who have made purchases from a first merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective merchants;
• determining, by the computing apparatus using the set of transaction data, a first spending distribution configured to schedule presentations of media content of a plurality of categories, wherein the media content includes advertisements from merchants to customers of the merchant;
• determining presentation ratios of media content in the plurality of categories based on the first spending distribution;
• scheduling a presentation mix of the media content of the plurality of categories according to the first spending distribution across the plurality of categories;
• providing the presentation mix of the media content of the plurality of categories to a location of the first merchant for display on a media channel;
• identifying a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;
• adjusting the presentations of the media content on the media channel at the location of the first merchant;
• comparing, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting;
• and
• determining, based on the effect identified from the adjusting, the adjusted presentation ratio of the media content of the plurality of categories.