US 8,788,334 B2Granted

Online marketing platform

AssigneeSocial Mecca, Inc.

InventorsRobert Rose, Nichole Goodyear, Camille Matthews, Jeremy Wiles, Mark Seaman, Brian Douglas Derfer, Kevin Rollins, Kelvin Hung, Gina Paoni

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Abstract

Online marketing platforms are disclosed that harness user generated content to encourage the viral sharing and tracking of online marketing campaigns. One embodiment includes a campaign hosting system including a database connected to a network, a campaign creation device connected to the network and a plurality of user devices connected to the network. In addition, the campaign creation device is configured to provide campaign information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create an online campaign that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database, at least one of the user devices is configured to provide profile information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create a user profile using the profile information and to store the user profile as one of a plurality of user profiles in the database, each user device is configured to engage with the online campaign by communicating with the campaign hosting system via the network and each user device is configured to access the user profile by communicating with the campaign hosting system via the network.

Claims53

Dependent claims

An online marketing platform, comprising:

a campaign hosting system including a database used to create a social networking environment for an associated online community, where the campaign hosting system is connected to a network;
a campaign creation device connected to the network;
and
a plurality of user devices connected to the network;
wherein the campaign creation device is configured to provide campaign information to the campaign hosting system via the network;
wherein the campaign hosting system is configured to automatically create an online campaign within the social networking environment that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database;
wherein the campaign is a solicitation for a response to an idea;
wherein at least one of the user devices is configured to provide profile information to the campaign hosting system via the network and the campaign hosting system is configured to store the profile information in the database to create a user profile within the social networking environment;
wherein each user device is configured to engage with the online campaign within the social networking environment;
wherein each user device is configured to access the user profile within the social networking environment;
wherein at least one user device is configured to provide user generated content in the form of media to the campaign hosting system via the network for posting within the social networking environment as a response to the campaign, and the campaign hosting system is configured to store the user generated content in the database in a way that associates the user generated content with the campaign and the user profile of the user that submitted the user generated content;
wherein the at least one user device is configured to access the user generated content within the social networking environment;
wherein a winner of the campaign related to the user generated content is determined using the server system;
wherein the server is configured to transmit propagation information via the network;
wherein the server is configured to receive requests for information concerning the propagated user generated content via the network;
and
wherein the server and the database are configured to track the requests for information.

14 more elements

An online marketing platform, comprising:

a campaign hosting system including a database used to create a social networking environment for an associated online community, where the campaign hosting system is connected to a network;
a campaign creation device connected to the network;
and
a plurality of user devices connected to the network;
wherein the campaign creation device is configured to provide campaign information to the campaign hosting system via the network;
wherein the campaign hosting system is configured to automatically create an online campaign within the social networking environment that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database;
wherein the campaign is a solicitation for a response to an idea;
wherein at least one of the user devices is configured to provide profile information to the campaign hosting system via the network and the campaign hosting system is configured to store the profile information in the database to create a user profile within the social networking environment;
wherein each user device is configured to engage with the online campaign within the social networking environment;
wherein each user device is configured to access the user profile within the social networking environment;
wherein at least one user device is configured to provide user generated content in the form of media to the campaign hosting system via the network for posting within the social networking environment as a response to the campaign, and the campaign hosting system is configured to store the user generated content in the database in a way that associates the user generated content with the campaign and the user profile of the user that submitted the user generated content;
wherein the at least one user device is configured to access the user generated content within the social networking environment;
wherein a winner of the campaign related to the user generated content is determined using the server system
wherein each engagement with the campaign using the server system is tracked in real time;
and
wherein the number of each type of engagement that has occurred using the server system is displayed within the online campaign.

13 more elements

Dependencies are inferred from the claim text.

Facts

Application: 11/893,765Filed 17 Aug 2007 · us provisional application
Priority: 15 Jun 2007
Published: US 2008/0313011 A118 Dec 2008
Granted: 22 Jul 2014
Term ends: Not estimatedThe source records don’t support an estimate.

Classification6 codes

G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06Q 30/0203
Market modelling; Market analysis; Collecting market data: market surveys; Market polls
G06Q 30/0204
Market modelling; Market analysis; Collecting market data: market segmentation
G06Q 30/0205
Market segmentation: based on location or geographical consideration

Family

Application60/944,467Us provisional application · filed 15 Jun 2007
Application60/958,219Us provisional application · filed 3 Jul 2007
Application60/961,899Us provisional application · filed 24 Jul 2007
Application60/962,184Us provisional application · filed 27 Jul 2007
US 2008/0313011 A1Pre-grant publication · published 18 Dec 2008
US 8,788,334 B2This patent

From the US filing history. Foreign family members aren’t listed.

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