System and apparatus for linking multiple rewards programs to promote the purchase of specific product mixes
AssigneeVisa U.S.A. Inc.
InventorsCorinne Bortolin, Loc Nguyen
Life of this patent
Estimating the term…
Abstract
A method and system for linking multiple pre-existing reward programs is disclosed. The method includes receiving information about a first pre-existing reward program for a first product, where the first reward program provides for a first reward, and receiving information about a second pre-existing reward program for a second product, wherein the second reward program provides a second reward. A combination reward program is provided, and the combination reward program provides a combination reward that is greater than each of the first reward and the second reward.
Claims20
A method comprising:
- interacting, using a portable consumer device associated with a consumer, with a first access device at a first merchant, wherein the first merchant provides a first reward to the consumer for purchasing a first product at the first merchant in accordance with a first reward program associated with the first merchant;
- and
- interacting, using the portable consumer device, with a second access device at a second merchant, wherein the second merchant provides a second reward to the consumer for purchasing a second product at the second merchant in accordance with a second reward program associated with the second merchant;
- wherein a combination reward is provided to the consumer in addition to the first reward and the second reward in response to the consumer purchasing the first product and the second product, the combination reward being provided in accordance with a combination reward program that is linked to the first reward program and the second reward program.
A method comprising:
- receiving information at a computing device about a first reward program associated with a first merchant, wherein the first reward program provides for a first reward when a first product is purchased from the first merchant;
- receiving information at the computing device about a second reward program associated with a second merchant, wherein the second reward program provides a second reward when a second product different from the first product is purchased from the second merchant;
- and
- using the computing device, providing for a combination reward program that is linked to the first reward program and the second reward program and that provides a combination reward that is based on the purchase of at least the first product and the second product, wherein the combination reward is given to a consumer in addition to the first reward and the second reward if the consumer purchases the first product and the second product.
A computing device, comprising:
- a processor;
- and
- a memory having computer instructions stored therein that, when executed by the processor, cause the processor to perform operations including:
- receiving information about a first reward program associated with a first merchant, wherein the first reward program provides for a first reward when a first product is purchased from the first merchant;
- receiving information about a second reward program associated with a second merchant, wherein the second reward program provides a second reward when a second product different from the first product is purchased from the second merchant;
- and
- providing for a combination reward program that is linked to the first reward program and the second reward program and that provides a combination reward that is based on the purchase of at least the first product and the second product, wherein the combination reward is given to a consumer in addition to the first reward and the second reward if the consumer purchases the first product and the second product.
A tangible, non-transitory computer-readable storage medium having instructions stored thereon that, when executed by a computer processor, cause the computer processor to perform operations comprising:
- receiving information at a computing device about a first reward program associated with a first merchant, wherein the first reward program provides for a first reward when a first product is purchased from the first merchant;
- receiving information at the computing device about a second reward program associated with a second merchant, wherein the second reward program provides a second reward when a second product different from the first product is purchased from the second merchant;
- and
- using the computing device, providing for a combination reward program that is linked to the first reward program and the second reward program and that provides a combination reward that is based on the purchase of at least the first product and the second product, wherein the combination reward is given to a consumer in addition to the first reward and the second reward if the consumer purchases the first product and the second product.
Dependencies are inferred from the claim text.