Location affinity based content delivery systems and methods
AssigneeAdobe Systems Incorporated
InventorsWilliam Brandon George, Kevin G Smith
Life of this patent
Estimating the term…
Abstract
Provided is a method for providing content. The method includes obtaining historical geographic location data indicative of one or more geographic locations visited by a user in the past, identifying a location affinity associating the user with one or more of the geographic locations visited by a user in the past, identifying affinity content corresponding to the location affinity, receiving, from a client computer system, a current request to provide content to the user, and providing, to the client computer system in response to the current request, the identified affinity content.
Claims17
A method for providing targeted affinity content, the method comprising:
- obtaining historical geographic location data indicative of a geographic location visited by a user;
- identifying a location affinity associating the user with one or more of the geographic location visited by the user;
- obtaining historical network content interaction data identifying one or more network content sites visited by the user while visiting the geographic location;
- identifying targeted affinity content corresponding to the location affinity;
- receiving, from a client computer system, a current request for network content from a particular one of the identified network content sites;
- and
- providing, to the client computer system in response to the current request, both the requested network content from the particular identified network content site and the identified targeted affinity content.
A non-transitory computer readable storage medium storing computer-executable program instructions that when executed by a computer are configured to cause:
- obtaining historical geographic location data indicative of a geographic location visited by a user;
- identifying a location affinity associating the user with one or more of the geographic location visited by the user;
- obtaining historical network content interaction data identifying one or more network content sites visited by the user while visiting the geographic location;
- identifying targeted affinity content corresponding to the location affinity;
- receiving a current request for network content from a particular one of the identified network content sites;
- and
- providing, in response to the current request, both the requested network content from the particular identified network content site and the identified targeted affinity content.
A content delivery system, comprising:
- a processor;
- and
- a memory storing a location affinity processing module executable by the processor to:
- obtain historical geographic location data indicative of a geographic location visited by a user;
- identify a location affinity associating the user with one or more of the geographic location visited by the user;
- obtain historical network content interaction data identifying one or more network content sites visited by the user while visiting the geographic location;
- identify targeted affinity content corresponding to the location affinity;
- receive a current request for network content from a particular one of the identified network content sites;
- and
- provide, in response to the current request, both the requested network content from the particular identified network content site and the identified targeted affinity content.
Dependencies are inferred from the claim text.