System for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition

A system, comprising:

• a server, hosting a webpage, in communication with a network, wherein a client device is accessing the webpage via the network;
• an advertisement system in communication with the network;
• and
• a real time bidding system in communication with the network and a plurality of real-time bidders via the network, wherein the real time bidding system:
• creates a plurality of tradezones for targeting a target audience based on custom geographic shapes, wherein the real time bidding system creates a tradezone of the plurality of tradezones by
• clustering data sets according to one or more of offline data, online data, and IP location data, wherein offline data comprises location information and references to location information, and wherein online data comprises online activity data associated with an IP address;
• assigning secondary geographic shapes to primary geographic shapes to form the custom geographic shapes based on the data sets, wherein the secondary geographic shapes and the primary geographic shapes are adjacent;
• assigning a plurality of IP addresses of the primary geographic shapes to the secondary geographic shapes;
• and
• mapping the custom geographic shapes to the plurality of IP addresses;
• determines a matching tradezone from the plurality of tradezones based upon a set of parameters representative of the target audience;
• and
• receives a bid request from the plurality of real-time bidders for displaying an advertisement to the target audience.