Release advertisement system

A method in a computing device for generating advertisement sets for new release items having release dates and attributes, the method comprising:

• generating one or more histograms at a plurality of deltas with respect to the release dates of the items, the one or more histograms measuring at least one of a number of clickthroughs or a number of conversions for the items in a category for each plurality of deltas in an item data store;
• inspecting the one or more histograms at each of the plurality of deltas and selecting a first delta in the plurality of deltas to be a start time of a new release advertising window and selecting a second delta of the plurality of deltas to be an end time of the new release advertising window;
• setting the start time and the end time for the new release advertising window;
• identifying, by a processor, one or more new release items in the category from the item data store having release dates within the start time and the end time that have been set for the new release advertising window;
• obtaining one or more attributes for at least a portion of the new release items from an item data store;
• identifying, by a processor, one or more new release item and keyword pairs, each respective new release item and keyword pair including a new release item and at least one keyword from within text of one of the obtained attributes of the respective new release item;
• generating, by a processor, advertisements based at least in part upon the attributes of the identified new release items;
• and
• creating, by a processor, advertisement sets for the new release item and keyword pairs that include the advertisement generated for the new release item of a respective release item and keyword pair and the keyword of the respective keyword item pair.

A computing device for generating advertisement sets for items having release dates, comprising:

• a processor;
• memory for storing components to be executed by the processor;
• an item data store having attributes for the items, said items associated with one or more categories;
• a component that (a) generates one or more histograms at a plurality of deltas with respect to the release dates of the items, the one or more histograms measuring at least one of a number of clickthroughs or a number of conversions for the items in the category for each plurality of deltas;
• (b) in response to inspecting the one or more histograms at each of the plurality of deltas, selects a first delta in the plurality of deltas to be a start time of a new release advertising window and selects a second delta of the plurality of deltas to be an end time of the new release advertising window;
• and (c) sets the start time and the end time for the new release advertising window;
• a component that identifies one or more new release items in the category from the item data store having release dates within the start time and the end time that have been set for the new release advertising window;
• a component for obtaining one or more attributes for at least a portion of the new release items from an item data store;
• a component that generates keywords for each item from within text of the obtained attributes of each new release item;
• a component that generates advertisements for the new release items;
• and
• a component that creates advertisement sets for each new release item with an advertisement set for each keyword of the item, an advertisement set including a keyword and the advertisement generated for the item.