Integrating two-dimensional barcodes and embedded links with call center operation

A non-transitory computer readable storage medium having instructions stored thereon, which when executed by a processor in a dialer cause the processor to:

• receive a message as a result of a camera-equipped mobile device operated by a user reading a two-dimensional barcode (“2D barcode”) provided on an advertisement,
• wherein the 2D barcode is encoded to cause generation of at least a portion of a content of the message transmitted to a destination address associated with a call center comprising a plurality of agents, the message requesting a subsequent communication comprising a voice call associated with a promotion indicated in the advertisement;
• identify a calling campaign from among a plurality of calling campaigns by using the destination address associated with the message, wherein the calling campaign is associated with the 2D barcode on the advertisement;
• select an available agent in the call center from the plurality of agents for handling the voice call as the subsequent communication to the user of the mobile device;
• and
• cause the dialer to originate the voice call using an originating number associated with the message, wherein the voice call is connected to a phone used by the available agent.

A computer implemented method for integrating use of a two-dimensional barcode (“2D barcode”) with a call center comprising a dialer configured to originate voice calls associated with a calling campaign, the method comprising:

• receiving a message at the call center as a result of a camera-equipped mobile device operated by a user reading the 2D barcode provided on an advertisement,
• wherein the 2D barcode is encoded to generate at least a portion of a content of the message to be transmitted to a destination address, the message requesting a subsequent communication comprising a call associated with a product or service indicated by the advertisement;
• determining the calling campaign by the call center by using the destination address of the message;
• selecting an available agent from among a plurality of agents in the call center assigned to the calling campaign to handle the subsequent communication to the user of the mobile device;
• and
• originating the call to the user by the dialer in the call center as the subsequent communication by using an originating address associated with the message.